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Instore Merchandising – WP5

The days of your customers walking into your  business have long since passed. This is truly a shame. Some thirty to forty years ago we taught our customers that our inventory management meant that those parts that the customer wanted would not all be available when they came to our store. So they started to use the telephone and we didn’t see the customer on our store very much at all.

Yet it still continues to be true that you have an opportunity to create an interesting and successful retail store. This is the first step in becoming a retail operation. From Harley-Davidson to Ski-doo to Artic Cat there are specialty suppliers that have made merchandising an art form. We will look into the successes in other Industries and how we can learn from…

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